Transparency: Honesty As A Business Model
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You can find more videos about "transparency" at http://www.youtube.com/johnchavens
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Permalink Reply by Thomas Austin Gorder on
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A quote from one of my new heroes:
clipped from www.johnchavens.com
So let me conclude my diatribe by providing my warning again - we ALL (anyone who speaks to anyone and wants others to listen) have to work to continually provide value added messages that provide some level of meaning to our listeners. And we all have to explore what “transparency” means to our community and ourselves. For me, when I write and work with companies, I urge them to speak truthfully to their audience. Meaning, work to establish a relationship with customers/your audience and they’ll buy from you if they want to. If they don’t, you may as well give them something to enjoy (good entertainment, etc.) so they’ll appreciate you and maybe buy from you in the future.
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